Grant Thornton have just done a good thing. They’ve messaged out to their staff that Social Media is something that they approve of and they have backed it up with a public video, here.
” Social Media at work is not only permitted and acceptable – its expected and desirable”
GT are the auditors and conservers of the business world, so this is a big break-though and a shift that moves perceptions of Social Media from being time-wasting and a distracting activity to one that will grow the business.
Its no longer a thing that the MarCom guys do but one where the voice of the employees is actually a complement to the brand.
GT are slow to have got to this point but I can imagine the journey and mind-shifting that has gone on internally to get there. Hats off to someone internally – thats effective influence and change.
Yet its not that they have pulled the cork out of a bottle of fizz and there is going to be 140-character chaos – they have given out some guidelines – they keep the guidance clear and the don’t peddle fear.
Respect confidentiality, respect copyright – “Please don’t use our logo – it implies you are our spokesman – you are probably not..”
They recognise that the voice of employees attracts other talent into GT.
We know “Like seeks like”. If GT is a diverse, innovative, visionary, action-focused place to be – the digital voice of the staff will show this and attract people with similar mindsets.
Will it stick?
Change is good but its always reinforced by some evidence and reflection.
I hope they blog 12 months down the road to say what they found/learnt/would-do-different – lots of their corporate clients would like to read that learning.
But will this stick? Is the risk of letting staff tweet and tumblr greater than the reward?
And will the noise of social distract from the focus and delivery that a corporate expects from its staff?
You are paying most of these guys in day rates – do you want to see Instagram pic’s of the expensive lunches they will bill you for at the end of the quarter? Or is sharing and connecting something we expect from talent – and we don’t begrudge them a meal
If you’d like to read about the impact Digital can have on a corporate career – I would recommend this from MIT Sloan and CapGemini
This is the Video from Grant Thornton on YouTube.