I am reading Rework now – it arrived at my home on 24th December and I was more excited by it than the rest of my ‘scheduled’ christmas presents. It doesn’t disappoint.
Its by the guys from 37Signals – doing tech with a vision and big thoughts. Their blog is here – RSS it.
I have had it on the list for some time after reading this:
“Real-World people are filled with pessimism and despair. They expect fresh concepts to fail. They assume society isn’t ready for or capable of change. Even worse, they want to drag others down into their tomb. If you’re hopeful and ambitious, they’ll try to convince you your ideas are impossible. They’ll say you’re wasting your time. Don’t believe them. That world may be real for them, but it doesn’t mean you have to live in it.”
It struck a chord. Because often people have a predominantly – and resiliently persistent – gloomy view on business and human nature.
Sometimes a good book at bedtime is whats needed – especially one that reinforces some aspirations.
I do however live in two worlds – a connected, human, entrepreneurial community online and IRL – and here I find Rework to be of the same mindset. And on the other hand, a world is outside the front door – doesn’t do social, fears for its future and is suspicious of the current zeitgeist.
I try to avoid too much contact with the later – but at the same time the latter group are more than likely to be your consumers and clients.
I wonder if the latest business skill is to be a rework-er without making the non-rework-ers feel unsettled?
I stumbled on Elains Blog today – talking about Rework and I liked this – just because its fun
I find two approaches to business – one is hip and the other is hip replacement. Chris Brogan – hip. Donald Trump -hip replacement. Guy Kawasaki – hip. Jack Welch – hip replacement. Jason and David, co-founders of the remarkably successful 37 Signals (and if you don’t know the company, watch those stairs) definitely fall into the hip category.
I can hear them say now “Yeah, but Hip doesn’t pay the bills, Sonny”
Have you read Rework yet?
(Warning to the academics – its perilously full of opinion – you’ll hate it)