Kindled Meme

– exploring the purpose of connection

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We are engineers and artists #apple


I get baffled when I see Apple products being advertised.

These don’t need advertising – you buy them because what else would you ever have. You will them into your life and then you live with them as a second skin – inked onto your identity. How could you not be Apple? Have you not seen them in every west end coffee shop and book store?

But we have to be advertised to.

Because we need to be assured.

These Samsung things. That HTC with the full width screen. The big colourful tiles on the Nokia (it feels so smooth) and the Jolla thing that I want to sign up for.

When did it all get so confusing.

Who put ice-cream on a sandwich and put multi-user accounts on a tablet… but I thought….

Its cognitive dissonance. I’m not quite so sure any more. But…

But we are engineers and artists and these words will make the hairs on your neck stand up.

If you don’t feel it – you’ll never feel it. You just arnt one of us.. the misfits, the rebels… enhancing every life we touch

This is what matters.

He is beautiful. You are beautiful and we are beautiful.


Where else could do this?

Where else could do this?



EverNote – the place information goes to die?

I saw a tweet a few weeks ago and it talked about how Evernote is the information cul-de-sac – the dead-end – the place where knowledge goes to die and rots down.

It made me think about my own note storage – what I keep and develop and what I share.

“Sometimes people are more open when the context is closed”  Makes sense – I don’t want you to read my stream of consciousness on Evernote – but that info doesn’t die either.

I have just found this quote in one folder I am guarding over – but Im letting this nugget back out – letting it come up for air.

I think I screen grabbed it from a Jive webinar – who knows – sometimes some stuff just “sticks”.  I like it.

Wise men say – we reflect



Be the skin – be the game #LeWeb

Below is the Hugh graphic for LeWeb last year  “Faster than Real time” – and arguably louder than bombs -this digital, social, attention competing, infinitely searchable space is still as scatty as Hugh’s drawing.

Some times its nice to switch it off. Some times its nice to hold a book, break the spine, sniff the pages – but then I get really frustrated that I cant Evernote the content, I end up making Siri notes as I go along and I take pictures of the graphics so I can drag them into slide decks.

Thankfully my BT Broadband gets a tizzy at some point most evenings, and I loose you all for 5 minutes. But then Im lost – I’m still insatiable and still wanting.

In Hugh’s picture I like”

“This is the mountain I have chosen – this is the Mountain I will die on.”

Focus, choice, commitment, destiny.

Where do you find your mountain?


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Connecting – the colony of humans

All over the world things are changing with a speed that is terrifying and exhilarating – a better synergy between design and business – design and social change – design and entrepreneurship – they can help us come up with more creative solutions.

The next big, exciting, fun thing – to have a huge positive impact on peoples lives.

All this intensive connectivity – there is a super organism building up – in which humans are no longer top of the food chain

This idea that we would all actually be connected? Well its actually happening – and its more fair to say it has already happened – and we are still acting in some ways like everyone is not connected.

A world where that human layer is so critical. The new layer where there is a powerful secondary effect – an emergent power – that is purely delivered through good interactions

There is something bigger – which is the the colony of humans connected in this way – it is a ‘thing’ and it has behaviours and it has responses and reactions. What is different is those reactions responses and collective actions… they happen fast and they happen in visible ways.

You can see it …now. People waking up to this idea that they are powerful and can connect with one another.

The behaviour can become more and more collective as the signals become more and more explicit. We are part of something bigger – many of us are not yet aware of how we are part of something bigger and we are not entirely just our own ‘selves’ anymore.



Parenting Digital Natives – the impact we have

Back in October the government published its annual report into Media Use and Attitudes – some data was quite surprising – but should it be – the writing has been on the wall for some time and this report evidences the digital changes in a new generation.

It does show the digital swing towards mobile – Smartphone ownership has increased among all children aged 5-15 (28% vs. 20% in 2011), primarily driven by a 21 percentage point increase among children aged 12-15 – 62% now own smart phone – a 50% increase year on year.

And the growth in tablets is also significant. Around one in seven (14%) of all children aged 5-15 use a tablet computer (such as an iPad) at home – whilst small it’s a threefold increase since last year –  and its being used for internet access not just for apps.

For the first time the report also looks at access to media among children aged 3-4 and we see that one in four regularly access the internet – sounds shocking but then I think how my own kids (four and six) are smartphone savvy – “they grow up quickly”

The section in the report though that drew my attention was the area on setting rules – as a parent is there some way to be responsible – a kind of best practice. But the data wasn’t as reassuring as I hoped. Parents can and do set rules but its impacting the way the kids think about the connected world – and children with rules are less likely to undertake some online activities.

“There are differences in the online activities undertaken at least weekly; children aged 5-15 with supervision rules are less likely than those without rules to undertake many activities:

• general surfing (45% vs. 51%),

• social networking (31% vs. 50%),

• watching or downloading videos made by the general public on sites like YouTube (31% vs. 40%),

• play/download music (25% vs. 38%),

• Instant Messaging (19% vs. 29%),

• watch or download music videos (19% vs. 28%),

• send or receive emails (19% vs. 27%),

• listen to radio over the internet (7% vs. 11%),

• make/receive telephone calls over the internet using services like Skype (6% vs. 11%),

• send or receive Twitter updates (3% vs. 7%),

• go to photo sharing websites (2% vs. 5%),

• buy things online (1% vs. 3%),

• sell things online (0% vs. 1%).

So kids with rules are less exploratory, not as social (email, social networking, VoIP calls) and consume less content (music, videos, photo’s) and not as aware of the commercial landscape.

As the report says

“There appears, therefore, to be a relationship between the presence or absence of rules relating to parental supervision and the ways in which the child accesses the internet at home and the activities undertaken online.”

Some other data:

“12-15s with rules about supervision are less likely to say they are very confident in several aspects of their internet use:

• using search engines (70% vs. 80%);

• finding what they want when they go online (53% vs. 69%);

• using the internet to do creative things (28% vs. 42%)

• judging whether a website is truthful (20% vs. 32%)

• feeling very confident as an internet user (55% vs. 69%).”

I spend a lot of time with my kids building their confidence and independence – they are the best company in the world because of their creativity and imagination – I don’t like the idea of rules impacting on those qualities.

“Children aged 12-15 with rules relating to personal supervision are more likely to say they have been bullied online in the last 12 months (13% vs. 6%).” 

“8-11s with rules about personal supervision are more likely than those without rules to be concerned about people pretending to be them online (10% vs. 4%), while 12-15s with these rules are more likely to be concerned about seeing things that make them feel sad, frightened or embarrassed (14% vs. 8%).”

I really don’t want to be intervening in the kid’s lives so that they feel sad, frightened and embarrassed.

“Among children aged 12-15 with a social networking site profile, those with these rules are more likely than those without to feel concerned about people sometimes being bullied through social networking sites (41% vs. 28%). They are also more likely to be concerned about people getting a bad name from other people posting comments about them (36% vs. 25%) or about someone posting photos of them on their page (20% vs. 9%). They are, however, no more likely to be concerned that strangers might find out information about them or that someone might pretend to be their age and get to know them.”

Kids really can be bloody awful to each other – you see it in real-life – but you hope they don’t come up against this too often. But I don’t want them entering the world thinking that its likely to happen – if they fear it they will find it.

So maybe not rules – but some ‘tech’ to make it safe – so they know all it well. How does that pan out?

“In terms of children’s critical understanding of online content, children aged 12-15 with technical mediation in place, who use search engines, are more likely than those without such mediation to say that if a search engine lists a result then the information on that website must be truthful (39% vs. 21%).

Children with technical mediation are no more likely to be aware that advertisements are sometimes shown in the search engine’s results…and no more likely to be aware of websites using information to show personalised advertising to visitors.”

But the report also confirms that being a parent in this time isn’t easy and in the coming years I should expect to be part of the Forty-six per cent of parents that agree with the statement:

“My child knows more about the internet than I do”.

 67% of parents of 12-15s feel this way. Why will I be any different?

When I chatted to a friend about all this on the weekend she flagged up that Vodafone were doing their bit to help and had given out a guide to kids in her school (near Bristol). A quick hunt and here it is. Sounds like we should take all the help we can.

Thanks V.

And this article on the BBC website also got me thinking not only about what kids are doing but how they are doing – on how Kindness makes kids more popular. Its not just the ‘what’ our kids do but also the style and performing acts of kindness can have a positive impact on their journeys

“The most interesting finding to me is that a simple positive activity can promote positive relationships among peers,” said Dr Layous.

She suggested that by reinforcing social connections between children … schools could help to combat bullying.

“I was not completely surprised that students increased in happiness, because we have found the same effects in adults,”

Rules can be about the ‘do’s’ as well as the don’ts. Its not all about being tech savvy – its shaped by positive social behaviour.

And if you were in any doubt about how young they start these days – check out this toddlers digital journey.