There is a lot going on behind Social Media as everyone considers how to convert sales, hunt for innovation, curate a community or using it simply to be better at doing what matters.
But sometimes we can over think it – its the simple things that just might be the hook to get people on board and get engagement.
I was taken with this graphic today that Patrick Durando – Senior Director of Global New Media at McGraw-Hill – shared on a Jive webinar.
We might all be hoping for detailed status updates, sharing great content or even pouring our thoughts into a blog post but don’t underestimate the power of the poll.
A poll can be the simplest of tools and they are common in linkedIn, Facebook and Yammer – a simple click and a reticent new-media user can put a first toe in the water.
We know not all people in a group actually contribute to the conversation but many people are reading the content and extracting value from the ‘chatty’ ones. A poll help bridge that gap – a contribution for the ‘shadow population’ – a vote for those that are yet to find a digital voice.
Lets not be too smart – its about sharing and connecting. Lets not forget the simple tools – people trust them.
Patrick’s full webinar talk on the impact social tools from @jivesoftware have had up McGraw-Hill is here.