Kindled Meme

– exploring the purpose of connection

Groupthink – it just happens!


We all start out different but then we seek each other out and then we stick – it feels familiar and we understand the language. We find safety and it feels like a place to grow. And it is but see how we norm and become one. Even though we think we are all different the discourse we swim in shapes us.

We talk about change and we talk about innovation – but usually its ‘our’ change and ‘our’ innovation.

When we are peddling the future we have to be mindful that the future has already peddled us.

Just like these fellas in the video…..



Author: jameslramsay

Practice director at the ShelfLife project - digital by day, campfire by night

3 thoughts on “Groupthink – it just happens!

  1. This put me in mind of this Marshall McLuhan quote I caught at the recent meaning conference:

    “Because of the invisibility of any environment during the period of its innovation, man is only consciously aware of the environment that has preceded it; in other words, an environment becomes fully visible only when it has been superseded by a new environment; thus we are always one step behind in our view of the world.”

    • Hi Steve

      Thanks for your comment – Im fortunate to be in the middle of a number of things right now where I know the understanding/context is nascent – causes me to be highly reflective. Im enjoying trying to make sense of things but know that I cant have all the answers today and it wont all make sense until a good few months ahead when I’ll be lying in bed on a Sunday morning and then finally all the pieces with fit together – hindsight

      Thanks for your blog list on the meaning conference – it is a great way to capture and share and leave the reader to uncover their own story – For the benefit of others here’s the link:

      I trust you had a great day!


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